Most of us live our lives from 'more'. The goal is more. More is better. We assume that if we continue to get more; accumulate more; then one day we will have abundance.
Some years ago, after reading Your Money or Your Life, I became interested in 'enough'. I began inquiring into what is 'enough' for me? And something unexpected happened. As I began to distinguish enough, I began to experience abundance in my life. True abundance flows from enough; never from more.
"When you let go of trying to get more of what you don't really need, it frees up oceans of energy to make a difference with what you have. When you make a difference with what you have, it expands."
- Lynne Twist, The Soul of Money
I am enjoying great business results. I continue to gain new clients and increased revenue, yet I have no marketing plan. And despite my sales experience, I do not engage in sales activity such as prospecting, building a pipeline, qualifying and converting leads, etc. Instead, I am regularly delighted with emails and calls from people wanting conversations about how I might serve them. It all feels effortless. My business plan is simply to “attract” clients.
For some time that didn't seem right. I kept hearing this voice, coming from a 20-year corporate career: "You need a proper marketing plan. You have to identify a target market and your ideal client profile. You must make calls and meet with 'prospects' in order to 'close' enough business to achieve your sales targets". I'm somewhat embarrassed to say I didn’t even have sales targets, let alone a plan to achieve them. I still don’t.
I tried listening to that voice. I remember, early on, setting a goal with my coach to meet with 10 ‘prospects’ over the following two weeks. It seemed sensible, yet I was not inspired. I felt stressed, anxious and uncomfortable. The whole exercise dragged me down. How can any positive thing come from such energy?
Outcomes are infused with the energy and vibration used to create them. Pay attention to the quality of your energy and vibration, as this is the energy you will get back. When you struggle doing something you hate in order to earn millions; those dollars contain that same energy when you go to enjoy your wealth. The ends are not justified by the means; they are permeated with them.
Get aligned with your inspiration, passion and aliveness. Focus on doing more of what you love. And take care of yourself so you can be at your best. In my case, that includes meditating, journaling, running, and enjoying time with my family. That's a key part of my business plan. By being at your best, contributing and making a difference - you are presented with even more occasions to do so. Your energy and vibration is attractive. People, opportunities and resources are drawn to you. And of course, customers are happy and business is great.
When you are “being” your best, action is natural and effortless (even when it’s not easy). Promise yourself to "do" (take action) only from this state of "being". When faced with a problem or disappointing results, instead of trying to “do” something to fix it, refocus first on who you are "being" and later allow appropriate action to naturally arise.
Be great. Express your best self. Then enjoy effortless, extraordinary results.
To achieve what you want - get clear about what you want.
Sometimes we pay attention to what we don't want. e.g. I don't want to be overwieight, poor, unemployed, unhappy, etc. And even when we say it's what we want (I want to stop eating junk food, I want to quit smoking), in fact, it's still about what we don't want.
When part of you is focused on what you don't want, some of your energy is now used 'against' it. This leaves you less energy to create and achieve what you do want.
Becoming clear and focused on what you DO want directs 100% of your energy and attention toward it. And by appreciating the positive aspects already there, you increase that energy even more. So if you want to be happy, notice where you are already happy. If you want to be healthy, notice how you are already healthy. If you want more money, appreciate the money you already have.
The things you focus on - and the things you appreciate - will naturally grow and expand in your life.
Certified Executive Coach (CEC, PCC)
Do you manage people?